As an event organizer, one of your primary goals is to get as many people through the door as possible. There are numerous tried-and-true methods for boosting ticket sales. Without further ado, here are some ideas for increasing event ticket sales and thus raising more money.
If you want to increase ticket sales, the first step is to choose the proper pricing for the event. When determining the correct ticket price, it’s critical to strike a balance.
If you charge too much, few people will come. Pricing it too low, on the other hand, will not help you cover the costs.
The goal is to price the ticket correctly so that you can cover the event’s costs while still making a profit.
Online Ticket Sales
You can always sell tickets the old-fashioned way, but selling tickets online makes it so much easier to reach a larger audience. Furthermore, ordering event tickets online is far more convenient for your supporters than ordering tickets over the phone, via mail, or in person. By switching to online ticket sales, you save a lot of money and volunteer hours.
Early Birds Discount
A significant discount for early ticket purchases is a fantastic method to increase event participation. When someone buys a ticket, they’ve made a psychological commitment to attend your event, so the lower price is well worth it if it increases overall attendance. The more people in attendance, the more likely you attract new members and make more revenue at the silent auction.
Pre-Sale for Members
Providing pre-sale tickets to your members helps kick-start event earnings. Before tickets go on sale to the general public, you can give your members a special discount on the usual price for a limited period. You may sell those members regular-priced tickets with event benefits like privileged seating, complimentary refreshments, and early entry.
Advertising on social media
Promote your event on Twitter and Facebook to get the word out and create some early hype. Make sure to include links to ticket sales in all of your web messaging. Encourage your members to retweet and like your social media posts, which will help you reach out beyond your initial fan base. Send out new messages at different periods of the day (tweet four times a day). Remember to use Pinterest, which is a terrific method to get the word out. To increase sales, you may also use social media to host ticket competitions and promotions.
Traditional Media Promotions
Traditional media, such as newspapers, radio, and television, can reach several new fans, so don’t ignore it. Make a press release that includes photographs and, ideally, a video clip. Take some time to get in touch with the appropriate people at the various media outlets in your city or town.
Consider providing a BOGO (buy one, get one free) deal as a last-minute method to enhance ticket sales for your event. An excellent incentive to provide in the final three days leading up to the event. It offers some motivation to the undecided, who usually wait until the last minute.