As a person with a website who has a product or service to sell, one thing you want more than almost anything is more traffic for your site. If you want this, and you do, you need to look into copywriting. Being able to write concise, compelling copy is a valuable skill which will bring customers and investors both to your website. This of course is exactly what any business owner wants. Copywriting, especially in relation to search engine optimization is incredibly important to anyone looking to sell a product or service online, just as copywriting is important for print ads serving more traditional sorts of business models.
The first thing to think about is the importance of writing as it pertains to your customers. We have all heard the phrase ‘a picture is worth a thousand words,’ but you need to remember that that picture needs to be backed up words. Perhaps it will take a thousand words, or maybe it will only take fifty words, but you’ll find that the amount of time and quality that you put into your copywriting directly proportional to the attention and the business that you are getting.
Writing is an important factor when it comes to establishing yourself as an expert in your field. Because so much of our general education is conferred through reading, you’ll find that most people have an automatic association between the written word and the quality of conferring information. Similarly, you’ll find that for most people, if they see something, they will read it automatically. This is different from using an audio players or video players, due to the fact that people will need to download them or click them to play. You’ll find that good copywriting will catch their attention immediately and then will sustain their interest.
Today, with the importance of the internet, we are finding that there is an extremely large niche when it comes to well-crafted, search engine optimization copywriting. SEO copywriting, as it is frequently called, plays the important part of bringing people to your website through the use of words that can be searched by websites like Google or Yahoo. Given the fact that an overwhelming 90 percent of purchases online are made directly after the use of a search engine of some sort, you’ll find that writing good copy is vital.
Further, when you start thinking of copywriting, remember that you will need to make judicious use of headlines. Your headlines can be easily summed up as your topic headers, and whether you are outlining the benefits of your product or the the advantages that you have over other services, the key is to create engaging headlines that will keep people reading down the page. Good copywriting, at every turn, will tell people what the benefits are of using your service over everyone else’s.
Take some time to really think about what good copywriting can do for you and your business; after a little bit of thought, you’ll find that this is an essential part of getting your business on the charts!
